Computer games can do way more than entertain: they can be designed to simulate all kinds of scenarios of everyday life and social coexistence. Games have the potential to propel psychology and all other disciplines that depend on quantifying human traits as they can be used to measure psychological concepts like cognitive skills, character traits and human behavior.

This makes gaming perfect for next-generation diagnostic instruments that can help guide decisions based on objective measures: whether it’s a about finding out which job suits you best or about tracking your mental well-being.

As collecting highly sensitive data is a necessity to calibrate these tools, we are putting special emphasis on data privacy of the data generators. Thanks to our partnership with the HealthBank cooperative we can standardize our instruments on ultra-large cohorts and longitudinal observations without having to record and store any personal identifying information on our servers, while simultaneously giving the control and the financial benefit of the data usage back to the data generators.